Google’s entry into the original equipment manufacturer (OEM) navigation and location services space is expected to change the market dynamics of the segment, according to a new report.
The rapid adoption of Google’s Android Automotive Operating System (AAOS) by OEMs and the default inclusion of Google Maps on the platform gives the already popular service an even greater strategic advantage.
According to market research firm Strategy Analytics, Android’s transition from a simple smartphone projection solution to a fully integrated operating system has really changed the infotainment and navigation segment.
“With several new OEM commitments to the platform, it’s clear that Google’s services will be a force incumbents will have to reckon with whether they like it or not,” said senior analyst Edward Sanchez.
Google’s aggressive entry into the automotive space was a real wake-up call for historical players in this market.
“Those who thought the company’s ambitions in the segment ended with Android Auto were sadly wrong. It’s a whole new game now, and the key to success will be continuous innovation,” added Richard Robinson, Director of Infotainment and Telematics at Strategy Analytics.
Google announced at its annual developer conference earlier this year that it is expanding its library of Android for Cars apps, which is available as part of Jetpack, to support the Android Automotive operating system.
“Create apps that help users connect on the road via Android Automotive OS and Android Auto. Users who have a vehicle with Android Automotive OS can install your app on their vehicle’s infotainment system,” according to Google.
Android Auto allows users to connect their phone (Android 5.0 or higher) to a compatible vehicle to view a driver-optimized version of your app right on the console.
Android Auto is an application that runs on the user’s phone and communicates wirelessly with the vehicle’s infotainment system.
Meanwhile, Android Automotive OS is modeled after its open source mobile operating system that runs on Linux.