BY MAXINE KAMUS
The Brian Bell group welcomes 2022 with its traditional destocking program in all of its Home Center stores.
Group CEO Cameron Mackellar said Brian Bell finished strong in 2021 and the group will kick off 2022 with its traditional customs clearance program.
He said that while the program may be similar to previous years, the product line and categories vary.
He added that their customs clearance program started on Monday January 3 and will end on Sunday 30.
“In addition to our clearance program, items that can be up to 70% below the recommended retail price, we also have other heavily discounted items in most categories,” he said.
“This for us and our customers is always a great way to start the New Year. “
Mr Mackellar said the group added a new stationery category to its Home Center stores over the Christmas period and it was already a huge hit with customers.
He said they would consider introducing new categories in 2022.
“Like every year, our marketing and sales program will be massive in 2022.
Customers can expect to see many new items and categories in all of our stores, as well as maintenance of their favorite products, ”he said.
Mr. Mackellar said that at various times of the year Brian Bell will be implementing significant rebate programs and rewarding loyal customers.
“We look forward to these programs as much as our customers.
This year we will also be opening our brand new Visitor Center in Mt Hagen.
This new store will be much larger than the previous one, with over 4,000 square meters of retail space.
Of course, with all this new space, we can achieve more for our customers in the Southern Highlands. “
Mr Mackellar said Brian Bell looks forward to an exceptional 2022 and wishes all of his customers a very happy and sincere New Year.