Alchemy Bikes operates SIMBOL Communications for public relations / marketing services



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Denver, Colorado (December 2, 2021) – Following on from their successful exhibition and launch at last month’s Sea Otter Classic bike show, Alchemy bikes hopes to build on this momentum with a major marketing campaign, covering everything from content creation to promotional activations to sports marketing and more. To help navigate this push and future marketing / branding, they called on longtime industry veterans to SIMBOL Communications that will help with all aspects of the effort.

Founded in Denver in 2008, Alchemy has built an exceptional reputation for manufacturing some of the industry’s most coveted carbon and titanium road, gravel and mountain bikes, many of which are handcrafted, engineered – including developing their own carbon fiber and laying the tubes – and assembled at their Denver plant. This artisanal approach has won numerous awards for their bikes, including six NAHBS awards for their bikes and their carbon coating. But while the brand is iconic within the industry, Alchemy would like to tell its story to a much wider audience and expand its consumer base: enter SIMBOL and new marketing initiatives.

“Insiders know our amazing bikes speak for themselves, but we think there is a large audience of riders who would definitely benefit from our products, but they might not be familiar with our brand and what we do at Alchemy, ”says founder Ryan. Cannizzaro. “And to help us craft and deliver this message to the widest possible audience, we called on the experts at SIMBOL. Their knowledge and connections within the cycling industry – and perhaps more importantly, outside the cycling world – are exceptional; the fact that they can also create powerful content and even argue with our Ambassador Athletes made them an easy choice for us.

“We have already seen excellent results in our current effort to sell our Arktos 2021 mountain bike, and we will follow that up with an even greater effort behind our brand new Rogue Gravel Bike, adds Cannizzaro. “When consumers hear about this extremely powerful new gravel monster – and between new content and wider reach, they should hear it out loud! – we are confident that the handcrafted USA Rogue will take its rightful place among the most popular premium gravel bikes.

The Rogue is now available on the website, with estimated delivery around mid-February. Here is some basic information about the new bike:

Alchemy thief:

Designed as the natural complement to our beloved Ronin Gravel Bike – honoring Alchemy’s renowned heritage of laterally stiff bikes with quick acceleration and agile handling – the Rogue adds dramatically increased off-road capability, thanks to a Looser head tube angle, a super wide tire clearance, and updated geometry that’s very effective at absorbing chatter and bumps. The new Rogue aspires to take you further, where gravel roads turn into double tracks and even semi-technical single tracks.

Featured Information:

  • Handmade in Colorado
  • Progressive, modern, suspension-corrected geometry
  • Tire clearance 700x50c / 650 × 2.2 “
  • Numerous supports for racks, bags and bottles
  • Compatible with hydraulic and cordless droppers
  • Cerakote finishing options in-house (for the first time in the US), including bespoke

Price and availability:

  • Frameset Module – $ 4,299
  • Buildings ranging from $ 7,999 to $ 9,999
  • Custom building kit options available

About Alchemy Bikes

Known for their handcrafted and customizable builds, Alchemy Bicycles make the best gravel, road, and mountain bikes available. Alchemy maintains the highest standards using advanced technology, quality craftsmanship, and carbon fiber and titanium materials. Using a direct-to-rider model, customers work directly with their builder to create a perfectly tailored ride and experience. For more information on Alchemy, please visit AlchemyBicycles.com

press contact

Nic Sims or Scott Boulbol

SIMBOL Communications

[email protected] or [email protected]

310.935.9365 or 303.519.3073

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